ARCTIC WOLF / MANAGED SECURITY AWARENESS

CREATIVE + FILM DIRECTOR | WRITER | COORDINATING PRODUCER

THE CHALLENGE In January 2021, Arctic Wolf acquired a cybersecurity awareness content company founded by colleagues of mine. Three months later, they asked me to help create and build an in-house content department for Arctic Wolf Managed Security Awareness. I agreed under two conditions: we would run the department like a network, and the content wouldn’t suck. They said, “That’s why we want you.”

THE SOLUTION What started as a small team of four creating content in a converted conference room for a domestic audience of a very small, very confidential number of viewers grew into a powerhouse team of 16 creative and production professionals. Together, we produced world-class live-action and animated content featuring native-speaking actors in four languages every month for a global audience of a very large, very confidential number.

By the end of my first year, we were the only cybersecurity awareness team in the industry producing original content in four languages every month. And I was promoted from a management role to a director position.

Under my leadership, the team created over 50 original series in four languages—several tailored to additional industry versions—and more than 100 special-use videos. We even developed an original Magic the Gathering™-style card game called Security the Awareness. Beyond content creation, I led the development of the Managed Security Awareness internal brand platform and all associated creative deliverables.

In 2023 I joined a three-person advisory team tasked with designing strategic plans, new business models, and go-to-market strategies to drive growth for the business unit. By November 2024, I felt my mission at Arctic Wolf was complete and embraced the opportunity to return to the open market in search of new challenges.

THE RESULTS On average, Arctic Wolf MDR customers who fully deployed Managed Security Awareness saw an immediate impact with a 36% decrease in phishing-related incident tickets within the first 4 months of their Managed Security Awareness subscription. *Source: Arctic Wolf Security Operations Cloud Dataset

Today, a very large, very confidential number of subscribers across North America, South America, Europe, Japan, Australia, and New Zealand consume the original, engaging, and effective content I helped bring to life each month.

These are just a few of the original content series I wrote, directed, and produced with our incredible team.