Vote 4 Joe – Cuppa Joe Fake Political Campaign

To help raise awareness for the Cuppa Joe brand during election season, we came up with idea of making Cuppa Joe a candidate for none other than the Caffeinated Party. The campaign was comprised of print, digital, OOH and radio spots, all driving folks to the Caffeinated Party website we created.

We even created yard signs and placed them along with the rest of the candidates' signage at strategic intersections. This led to the city of Bowling Green, KY fining MinitMart for the bogus sign. This led to a front page newspaper article. And this led to a ton of free PR and increased CuppaJoe sales.

Our client gladly paid the $500 fine.