WRITER / DIRECTOR / PRODUCER / CREATIVE DIRECTOR

I've had the pleasure of helping rebrand one of the most iconic beach destinations in the world. As one of the ads says, Daytona Beach isn’t just a Florida beach vacation. It’s a collection of adventures waiting to be written, told and retold. Here are the first batch that made people smile, laugh, and since 2014 spend a lot more time vacationing on The Original American Beach.