DEL MONTE
WRITER
Throughout my career I've worked with different advertising agencies helping them explore the brands of potential clients and evolve the brands of their existing clients. Working on Del Monte a little of both. Del Monte was launching a new program called "Just One More" encouraging families to eat healthier by including just one more serving of vegetables and fruits to their daily diets. This campaign included digital, social, point-of-sale and print executions. The samples here are from one of the print campaigns. Eat up.