FIREHOUSE SUBS
CREATIVE + FILM DIRECTOR / WRITER / PRODUCER
The Firehouse Subs story is simple, authentic and appealing. Two sons of a fireman – who became firemen themselves – created their concept on their two areas of personal expertise. Firefighting. And eating.
When we began working with them their four-walls marketing wasn't working as hard for them as it could. What we did was develop a tone of voice that matched the brothers' personalities – fun, proud and a bit smart-alecky. We evolved their four-walls marketing approach and brought them outside, online, on the air and into markets across the southern U.S.
The campaign helped raise their awareness, ROI, comp sales year over year, grow them from 30 to 100 stores in less than two years, and establish a brand foundation that has helped them expand to nearly 1,000 stores nationwide.