KENTUCKY TRUST BANK

CREATIVE + FILM DIRECTOR / WRITER / PRODUCER

How do you re-brand a 200-year old regional financial institution? Well, our team's solution was to bring the branding into the 21st century, feature business and personal customers from around the area, and showcase the "can do it" spirit of not only the bank but the entire community. The result? We launched the campaign in March and they reached their annual deposit goals two months later. And with the 6' x 6' metal and plastic KTB icon appearing in public places around the area, the Kentucky Trust Bank (or KTB) name became top-of-mind in the Bowling Green area.