KENTUCKY TRUST BANK

CREATIVE + FILM DIRECTOR / WRITER / PRODUCER

How do you re-brand a 200-year old regional financial institution in Bowling Green, Kentuck? Well, our team's solution was to bring the branding into the 21st century, feature business and personal customers from around the area, and showcase the "can do it" spirit of not only the bank but the entire community. We started by placing an unidentified art installation (their new logo) in various locations throughout Bowling Green. Simultaneously, we ran five-second teaser TV spots and radio spots during the morning and evening news hours. Two weeks later, we launched the campaign March 1st, and they reached their annual deposit goals during the first two months of the rebrand. And with the 6' x 6' metal and plastic KTB icon appearing in public places around the area, the Kentucky Trust Bank KTB) name became top-of-mind in the Bowling Green area. It was later swooped up by a larger bank based in Louisville.