MOTE MARINE LABORATORY & AQUARIUM
CREATIVE + FILM DIRECTOR / WRITER / PRODUCER
Mote is a small non-profit marine research lab renowned around the world for its scientists and their advancements in conservation. When they came to us their brand and all communication efforts were pretty disjointed. They needed a voice that allowed them to effectively speak to multiple communities: fellow scientists, potential aquarium visitors and the local community to inspire financial support.
Everything came down to the science they do and have done for more than 60 years. It is the catalyst for everything about Mote, and the foundation of their brand.
To start we created a new logo, website, digital, print and TV campaign, a series of research documentary films, and a capital campaign titled Oceans of Opportunity which successfully raised $60 million toward. We continue making research films, plus individual campaigns for new exhibits.