PANAREI WATCHES
WRITER / CREATIVE DIRECTOR
My partner and I were asked to create a commemorative book that simultaneously advertised a high-end all-weather watch from Panerai and chronicled adventurist Mike Horn's 1,000km journey to the North Pole through complete darkness to reach the North Pole for the first sunrise of the year.
Our answer was simple: Yes, we will do our best to work that into our schedule.
That was by the way complete sarcasm.