RIPCORD SUPPORT
CREATIVE DIRECTOR / WRITER
Ripcord Support started as an Uber-style tech support company based in Tampa, Florida that is filling a huge need in the tech service world. You need tech support? Call them, text them, DM them, heck even download their app, and they'll dispatch a local tech pro to service your need over-the-phone or in-person.
We developed a complete brand-platform, marketing, paid media and social media plan based upon the concept "When anyone needs help with any device, we respond with fast, friendly support.". In simple terms, "When you and your device are in trouble, pull the Ripcord."
We developed the naming, branding, website, digital ads, social media, apparel and art work for the app. It's such a simple and smart business concept.
However, as of May 2018 Ripcord has evolved its business to meet the tech, customer and sales support needs of Fortune 500 companies who do well developing and selling cool stuff, but not so well supporting them. And that is where Ripcord Support has found its new niche. And we're proud to help them evolve their brand messaging. The change in strategy and creative is reflected in their new website.