Science. Technology. Goosebumps.
I have helped brand, promote and create award-winning content for champions of energy, conservation, security, and space.
And I look forward to doing the same with the team at ICF.
ENERGY: NextEra Energy, Enbridge, TECO, Detroit Edison, Swiss Solar Systems TECHNOLOGY: Arctic Wolf, Space Florida, Baxter Medical, Samsung, Johnson & Johnson CONSERVATION: Mote Marine Laboratory & Aquarium, SeaWorld, Lowry Park Zoo
ARCTIC WOLF | MANAGED SECURITY AWARENESS
Creative Director | Writer | Film Director | Producer
In January 2021, Arctic Wolf acquired a cybersecurity awareness content company founded by colleagues of mine. Three months later, they asked me to help create and build an in-house content department for Arctic Wolf Managed Security Awareness. I agreed under two conditions: we would run the department like a network, and the content wouldn’t suck. By the end of the first year, we were the only cybersecurity awareness team in the industry producing original content in four languages every month. These are just a few of the original content series I wrote, directed, and produced with our incredible team.
What started as a small team of four creating content in a converted conference room for a domestic audience of a very small, very confidential number viewers grew into a powerhouse team of 16 creative and production professionals. Together, we produced world-class live-action and animated content featuring native-speaking actors in four languages every month for a global audience of a very large, very confidential number of viewers.
Under my leadership, the team created over 50 original series in four languages—several tailored to additional industry versions—and more than 100 internal and special-use videos. We even developed an original Magic the Gathering™-style card game called Security the Awareness™. Beyond content creation, I led the development of the Managed Security Awareness internal brand platform and all associated creative deliverables. In May 2022, I was promoted from a management role to director.
One year later, I joined a three-person advisory team tasked with designing strategic plans, new business models, and go-to-market strategies to drive growth for the business unit. By November 2024, I felt my mission at Arctic Wolf was complete and embraced the opportunity to return to the open market in search of new challenges.
Today, 500k+ subscribers across North America, South America, Europe, Japan, Australia, and New Zealand consume the original, engaging, and effective content I helped bring to life each month.
EMBRIDGE
2025 Brand Film | Scriptwriter
My good friends at Jump Studios were asked to produce a brand ethos film to kick-off their all-company meeting. The CEO had viewed the film we created for Alberta Film Commission, and wanted us to capture to bring that Canadian spirit and energy into the Enbridge brand. After a couple of hours working on ideas with Jump Studios founding partner, Jeff August, I had a really good idea of how I could distill the key messages into a narrative that would resonate with the Enbridge organization, and their customers.In
SPACE FLORIDA
Creative Director | Writer | Film Director
National ADDY • 5 District Four ADDYS, including Best of Bay • 14 HSMAI Adrian Awards, including 1 Platinum, 7 Gold • 10 Visit Florida Flagler Awards, including Best in Show, 4 Henry Awards • Featured in Communication Arts
After we won the Space Florida account, the client told me we were a long-shot. Then, she and her team watched the brand film I wrote and directed, and realized we understood the business mission better than any other agency.
Two years later, the strategy shifted from attracting space companies to space tourists, and launched the award-winning campaign, The Vacationauts.
We learned Florida tourists want to experience Space, but don’t plan their vacation around it. With more launches than ever, and pop culture fueling demand, we had a moment.
Space Florida - Vacationauts "RnRnR"
Space Florida - Vacationauts “Boredom”
We launched a theatrical spot timed with Star Wars: The Force Awakens, urging visitors to “Make space an epic part of your Florida vacation.” That line sparked the idea of The Vacationauts, a crew devoted to helping travelers do just that.
The result: a fully integrated campaign across digital, TV, print, OOH, PR—and yes, a Space app, some killer swag, and this awesome lunchbox.
NEXTera ENERGY
Writer | Co-Creative Director
In 2019, I was contracted to pitch the NextEra Energy Home Care business. We won the account, and I helped develop the launch campaign, which included TV, digital, social, radio, and direct mail. Below are examples from the digital campaign.
MOTE MARINE LABORATORY & AQUARIUM
CREATIVE + FILM DIRECTOR / WRITER / PRODUCER
Mote is a small non-profit marine research lab renowned around the world for its scientists and their advancements in conservation. When they came to us their brand and all communication efforts were pretty disjointed. They needed a voice that allowed them to effectively speak to multiple communities: fellow scientists, potential aquarium visitors and the local community to inspire financial support.
Everything came down to the science they do and have done for more than 60 years. It is the catalyst for everything about Mote, and the foundation of their brand.To start we created a new logo, website, digital, print and TV campaign, a series of research documentary films, and a capital campaign titled Oceans of Opportunity which successfully raised $60 million toward.
