SPACE FLORIDA | VACATIONAUTS
Creative Director | Writer | Film Director | 2014-2017
National ADDY • 5 District Four ADDYS, including Best of Bay • 14 HSMAI Adrian Awards, including 1 Platinum, 7 Gold • 10 Visit Florida Flagler Awards, including Best in Show, 4 Henry Awards • Featured in Communication Arts
Creating this campaign was an amazing achievement shared by a lot of talent souls. Navigating the bureaucratic approval process was accurately described as building a rocket, and successfully aiming it at the ISS.
Our mission was simple: encourage people to come to Florida to visit a space attraction or watch a rocket launch.
Space Florida - Vacationauts "Countdown"
We learned Florida tourists want to experience Space, but don’t plan their vacation around it. With more launches than ever, and pop culture fueling demand, we had a moment.
Space Florida - Vacationauts "RnRnR"
Space Florida - Vacationauts “Boredom”
We launched a theatrical spot timed with Star Wars: The Force Awakens, urging visitors to “Make space an epic part of your Florida vacation.” That line sparked the idea of The Vacationauts, a crew devoted to helping travelers do just that.
The result: a fully integrated campaign across digital, TV, print, OOH, PR—and yes, a Space app, some killer swag, and this awesome lunchbox.
