ST. ANTHONY'S HOSPITAL FOUNDATION
WRITER / CREATIVE + FILM DIRECTOR
One of the most rewarding aspects of being in advertising is being able use our creative talents to make real-world changes that benefit society beyond selling something new. But that's just my opinion. Working with the St. Anthony's Hospital Foundation was one of those opportunities. Together, we created a capital campaign raising money and awareness for a new Emergency Department for the hospital, but also a community in need of a better ER option.
The concept centered around the simple idea of why anyone seeks treatment, care or comfort. All of us just want someone to help us "make it better". This campaign successfully raised the necessary funds and awareness to create St. Petersburg's most advanced, most accommodating and I would personally say most caring emergency department. The foundation definitely helped make it better.