Know It Cold.
ARCTIC WOLF / MANAGED SECURITY AWARENESS
CREATIVE + FILM DIRECTOR | LEAD WRITER | PRODUCER
In January 2021, Arctic Wolf acquired a cybersecurity awareness content company founded by colleagues of mine. Three months later, they asked me to help create and build an in-house content department for Arctic Wolf Managed Security Awareness. I agreed under two conditions: we would run the department like a network, and the content wouldn’t suck.
Led industry’s only in-house creative and production team: Created 100% fresh original relevant content • Produced in 4 languages • Tailored for 5 verticals • 500K+ global distribution every 2 weeks • 36% decrease in phishing-related incidents* • 1M% did not suck
What started as a small team of four creating content in a converted conference room for a domestic audience of less than 500 viewers grew into a powerhouse team of 16 creative and production professionals. Together, we produced world-class live-action and animated content featuring native-speaking actors in four languages every month for a quickly growing global audience of 500k+ subscribers.
Under my leadership, the team created over 50 original series in four languages – several tailored to additional industry versions – and more than 100 special-use videos. We even developed an original Magic the Gathering™-style card game called Security the Awareness. Beyond content creation, I led the development of the Managed Security Awareness internal brand platform and all associated creative deliverables.
In 2023 I joined a three-person advisory team tasked with designing strategic plans, new business models, and go-to-market strategies to drive growth for the business unit. By November 2024, I felt my mission at Arctic Wolf was complete and embraced the opportunity to return to the open market in search of new challenges.
THE RESULTS On average, Arctic Wolf MDR customers who fully deployed Managed Security Awareness saw an immediate impact with a 36% decrease in phishing-related incident tickets within the first 4 months of their Managed Security Awareness subscription. *Source: Arctic Wolf Security Operations Cloud Dataset
Today, subscribers across North America, South America, Europe, Japan, Australia, and New Zealand consume the original, engaging, and effective content I helped bring to life. These are just a few of the original content series I wrote, directed, and produced with our incredible team.