BRAND FILMS
WRITER | DIRECTOR
Writing out a brand manifesto or ethos is one of the first steps of developing a brand. If it is authentic, resonates with the client and their audience, it is a powerful tool for winning an account and establishing the foundation for building a timeless brand. Here are a few I have written, or written and directed.
SPACE FLORIDA | We Are Go
WRITER + DIRECTOR When I was the Creative Director for Paradise Advertising, we pitched the Space Florida account. I wrote and produced a manifesto video edited and voiced by Charlie Diaz. The night we won the account, the client told me we were not even in the running until they watched the manifesto video. She said people in the room became emotional, and they realized we understood the mission.
X Games Aspen | Into the Unknown
WRITER I wrote teases, bumps, features and even complete X Center shows for the X Games from 2000-2009. The production was reorganized in 2010 and I experienced a 10-year hiatus from the event. Then in November 2019, I got a phone call from a friend and colleague from ESPN who was a PA at my first X Games. He was now the Director. He asked if I'd like to write the teases for X Games Aspen 2020. And of course I replied, "Brother, you know it."
THINGS REMEMBERED | Everything’s Personal
WRITER + DIRECTOR Reinventing a classic American brand is a big responsibility, but creating a brand that simultaneously states a unique selling proposition and makes a social statement is a once-in-a-company’s lifetime opportunity.
NBA on ESPN | You Can’t Stop This
WRITER The year ESPN inked a deal with the NBA, production companies throughout North America battled for a piece of the post production business. This piece I wrote helped my friends at Whiteiron land a fair amount of opens, features, and more.
ALBERTA FILM COMMISSION | Your Story. Our Place.
WRITER You may be surprised by the number of films or scenes from films shot in Alberta. I was, and it inspired me to write this script inviting filmmakers around the world to come make more.
WINTER X GAMES | Soul Phonics
WRITER + PRODUCER This wasn’t an official manifesto for the Winter X Games, but it was one of the first teases I wrote for the event during my initial ten-year run. I challenged myself and beat poet, Sage Francis, to define what X and the X Games represented.
DAYTONA BEACH | The Original American Beach
WRITER + DIRECTOR I wrote and directed this 30-second homage to Florida's original 23-mile stretch of Americana a year after the original 90-second version helped land the account.
MOTE MARINE LABORATORY & AQUARIUM | Guardians of the Sea
WRITER + DIRECTOR I wrote this manifesto shortly after I began working on this account in 2014, but we didn’t have the footage to turn it into a video. After a year of filming multiple documentaries about Mote’s research and conservation programs, we created this video for an annual fundraising event. It then lived on their website for about ten years. And the positioning, Guardians of the Sea, lives on today.
PLAY ORLANDO NORTH | You Have Arrived
WRITER + DIRECTOR Sports has always been a big part of my family. Writing and directing a series of brand films promoting youth sports for Seminole County’s Sports Commission came naturally. We filmed this particular film inside historic Sanford Memorial Baseball Stadium where Jackie Robinson first began to break the color barrier.