Everything’s Personal

THINGS REMEMBERED

Creative Director | Writer | Film Director

Reinventing a classic American brand is a big responsibility, but creating branding that simultaneously states a unique selling proposition and makes a social statement is a once-in-a-company’s lifetime opportunity.

400+ Stores Updated in 4 Weeks • +20% online sales  • +14% comp in-store sales • +16% mobile conversions • National media coverage • Regional and National Addy winner

THE 2024 RETURN OF THINGS REMEMBERED

“Everything’s Personal is a timeless brand campaign. We have to bring it back.” - Nelson Tejada / President Personalization Brands

Following the 1800-Flowers purchase of Things Remembered, we were reengaged in the Fall of 2024 to revitalize the evolution the Things Remembered brand by reprising the 2019 “Everything’s Personal” brand platform and holiday campaign.