Everything’s Personal
THINGS REMEMBERED
Creative Director | Writer | Film Director
Reinventing a classic American brand is a big responsibility, but creating branding that simultaneously states a unique selling proposition and makes a social statement is a once-in-a-company’s lifetime opportunity.
400+ Stores Updated in 4 Weeks • +20% online sales • +14% comp in-store sales • +16% mobile conversions • National media coverage • Regional and National Addy winner
Things Remembered is on a mission to put more purpose in our purchases and more of us into what we give others and ourselves. Life by nature is personal. We take it personal. We make it personal. When we care, when we love and really think about it, Everything’s Personal. Agency - Zeh Arndt Creative Production Company - Diamond View Post Production - Camera Clay Writer / Director - Brian Arndt Cinematographer - Alvin Renz Creative Director - Phillip Bennett Executive Producer - Susan Mulvey Editor + Audio Engineer - Eric Hunter Compositor - Joe Boccia General Manager - Casey Zeh Brand Strategist - Chris Markham Digital + Social Director - Jessica Mackey
THE 2024 RETURN OF THINGS REMEMBERED
“Everything’s Personal is a timeless brand campaign. We have to bring it back.” - Nelson Tejada / President Personalization Brands
Following the 1800-Flowers purchase of Things Remembered, we were reengaged in the Fall of 2024 to revitalize the evolution the Things Remembered brand by reprising the 2019 “Everything’s Personal” brand platform and holiday campaign.
