CUPPA JOE BY MINIT MART
CREATIVE DIRECTOR / WRITER
Minit Mart convenience stores in Bowling Green, Kentucky came to us looking for a way to reconnect with their customers who were migrating to Starbucks. Their coffee is simple, honest, awesome and a heckuva lot less frilly and pricey. So, we completely rebranded their coffee "Cuppa Joe" from packaging and display designs to new out-of-home, point of sale and radio advertising.
We even created a fun political campaign – pitting the Caffeinated and Decaffeinated parties against each other – which caused a stir in the local political scene. Seriously. And our client loved it.
