DAYTONA BEACH TOURISM
CREATIVE + FILM DIRECTOR / WRITER / PRODUCER
Daytona Beach is one of the most iconic beach destinations in the world, but as one of the ads say, "Daytona Beach isn’t just a Florida beach vacation. It’s a collection of adventures waiting to be written, told and retold." It's no longer the frat boy fueled MTV Spring Break destination that made Pauly Shore a household name. Okay, in the '90s.
Daytona Beach is still full of character. It's laid back. Authentic. And straight-up Americana.
Here is the first batch of TV, digital, outdoor and print ads that made people smile, laugh, and since 2015 spend a lot more time vacationing on The Original American Beach.