What services do you offer as a creative director and writer?

The short answer is I help brands tell better stories. That usually includes creative direction, campaign development, scriptwriting, content strategy, and directing video or branded content. Some clients bring me in to refine a big idea. Others need me to originate it. Either way, I make sure the final product is smart, emotionally resonant, and effective.

Do you work with startups, agencies, or established brands?

Yes, yes and yes. I’ve worked with massive brands like ESPN, Ford and Disney, helped growing companies reimagine their identity, and partnered with ad agencies as a senior creative collaborator. What matters most is shared trust and a commitment to doing great work that works.

What industries do you specialize in?

Great question. I’ve worked across a range of industries – sports, tech, tourism, hospitality, consumer products, health, education, even space.  I naturally gravitate toward brands with an adventurous spirit. If you’re trying to move people, spark something bold, or stand out in a crowded space, count me in.

Do you have examples beyond what’s on your site?

Yes, indeed. Let me what you’d like to see, and I’ll send you a link to a curated collection of my work with within the industry or that is industry-adjacent

How do you approach directing commercials and branded video content?

Create something everyone involved will be proud to share. Whether I’m directing a big-budget shoot or a two-people and a camera documentary, I start by listening. Then I create a visual narrative treatment that aligns with your goals, your brand voice, and your audience. From casting to cinematography through final edit, I’m as involved as you like.

Can you help develop a brand strategy, or do you only handle creative and production?

Absolutely. I’ve helped launch and evolve brands tiny to massive from the ground up. Strategy, brand position, concepts, etc. it’s some of the most exciting phases of building a brand and developing creative. I believe the best creative is born from a strong strategy, your brand’s USPs, honest cultural connections and smart positioning. 

Where are you based, and do you travel for shoots?

I’m based in sunny and funky St. Petersburg, but I regularly travel for projects. Most recently, I’ve traveled to direct productions in New York and Los Cabos.

Do you work with your own crew or with in-house teams?

Both. I have a trusted roster of producers, shooters, editors, and creatives I can bring in as needed. But I also love collaborating with in-house teams when that’s the right move. I’m flexible and easily adapt to any environment. I’ve worked in swanky agencies, smokey agencies, swamps, tents, blizzards and earthquakes. Good times, good times.

How long does a typical project take from start to finish?

Depends on the project.  A brand video might take 4–6 weeks. A brand full campaign with strategy, scripting, production, and launch assets could run 8–12 weeks. But I also turn around concepts and scripts overnight. I’ve even written bumps for ESPN during commercial breaks. Sometimes pressure makes diamonds. Sometimes it makes funny one-liners for the Stanley Cup.

Have your projects won any awards?

Yes, but it’s never just me winning. It’s the entire team. I’ve led work that’s won Addys, Tellys, LIAAs, Adrians, Flaglers, including several “Best of Show” honors. But the best feedback is still the email that says, “We showed this to our board, and they cried.” True recent story.

What’s the best way to start a project with you?

Shoot me an email to schedule quick intro call. If we hit it off, and I’m sure we will, we’ll talk through goals, budget, and timelines. No pressure, no posturing. Let’s just have a smart conversation to see what’s possible.