The Original American Beach

DAYTONA BEACH TOURISM

CREATIVE + FILM DIRECTOR | WRITER | PRODUCER

Daytona Beach isn’t just one of the most iconic beach destinations in the world. It is the Original American Beach with an ever growing collection of adventurous tales waiting to be written, told and retold. Our campaign told some very relatable anecdotes celebrating Daytona’s 23-mile coastline of authentic Americana.

10.2M visitors (2018) • $6.1B in spending • 56K jobs, $745M in payroll • 40% of county sales tax revenue • Multiple Addy, Flagler and Adrian Awards • So much fun