A journey into frozen darkness.
PANAREI WATCHES
WRITER / CREATIVE DIRECTOR
My partner and I were asked to create a commemorative book that simultaneously advertised a high-end all-weather watch from Panerai and chronicled adventurist Mike Horn's 1,000km journey to the North Pole through complete darkness to reach the North Pole for the first sunrise of the year. We had no idea we would become part of the journey.
Featured in National Geographic and multiple documentaries • Etched into memory