PRIVÉ | MALIBU

CREATIVE DIRECTOR + WRITER

Creating a luxury development brand that remains true to the vibe of Malibu, fulfills the wants of people seeking the sun, surf and laidback life of southern California, while being mindful of the needs of a community displaced by fire.

Challenge

Rebrand existing Malibu complex into must-have luxury residential resort condo for locals seeking second home, out-of-staters seeking seasonal retreat, young families escaping hustle of LA

Solution

Create breakthrough campaign that feels welcoming and fresh by leaning into approachable bohemian Malibu lifestyle with a twist of exclusive laidback luxury

Result

Laidback Luxury, a campaign featuring alluring real-life Malibu moments that align with audience desires and interests beyond features and pricing