We Are Go.
SPACE FLORIDA | THE VACATIONAUTS
Creative Director | Writer | Film Director
Creating this campaign was an amazing achievement shared by a lot of talent souls. Navigating it through the bureaucratic approval process was accurately described as building a rocket, and successfully aiming it at the ISS.
National ADDY • 5 District Four ADDYS, Best of Bay • 14 HSMAI Adrian Awards, 1 Platinum, 7 Gold • 10 Flagler Awards, Best in Show, 4 Henrys • Featured in Communication Arts • +719% Facebook Fans • +400% Page Views • +200% Website Users
Space Florida - Vacationauts "Countdown"
Space Florida - Vacationauts "RnRnR"
Space Florida - Vacationauts “Boredom”
Okay, how could we encourage people to come to Florida, and watch a rocket launch or visit a space attraction?
We learned that many Florida vacationers want to experience Space while they're in the sunshine state, but very few plan their vacation solely around it.
First, we rocketed a spot that aired only in theaters before Star Wars: The Force Awakens and encouraged people to "Make space an epic part of your Florida vacation."
Then, we launched “The Vacationauts” - an entire crew dedicated to helping visitors make space part of their epic Florida vacation. In the end, we created a fully integrated consumer campaign covering digital, social, cable, network, print, OOH, PR and a wicked collection of Vacationaut swag.
We even gamified the experience with a launch watching, attraction seeing, point collecting smartphone app. And we created a ton of cool collateral like this sweet lunch box.